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Process

Our designs are the culmination of research, experimentation and thorough investigation.

 

Product & Brand Research

We believe understanding the product landscape is the critical foundation needed before starting design. Building product audits, brand analysis and trend forecasts insures that our design ideas will advance your product goals.


IDEATION & DESIGN

We explore and create design solutions that match our client's needs. Every project is different, but generally we start with a wide field of ideas and then work to narrow the focus, editing and refining our ideas.


Mockups & Prototypes

Our designs often need validation with physical models (especially soft goods). We believe model making is a critical design tool to help create, communicate and test new designs. 

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SOFT GOODS development support

With years of experience in overseas manufacturing, we continue to provide support during the development process aiding in sample feedback.